Final Products

  Music Video                                                                                                                                                                        

Ancillary Tasks 

CD Cover

Magazine Advertisement

Evaluation Question 1 - What have you learned from your audience feedback?

Evaluation Question 3 - In what ways does your media product use, develop or challenge forms and conventions of real product?

Evaluation Question 2 - How effective is the combination of your main products and ancillary texts?

Evaluation Question 2

Brief: This video talks through how effectiveness of the combination of our main product and ancillary texts.

 

Evaluation Question 4 - How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 4

Brief: This video talks through the new media technologies we utilised throughout the process of our coursework.

Ancillary Tasks, Audience Feedback

Ancillary Tasks, Audience Feedback

Brief: After our ancillary tasks were completed, we asked a range of people within our target audience demographics questions about the designs.

Advertisement Audience Research

This is a voxpop created see what our target audience thinks about our ancillary project. In the video we ask them several questions as to whether we were able to link our advert and poster to our genre and to each other.

Album Advert Research

This video shows my research into different album advert posters. I look at the different connotations of albums, how they sell their genre and how they link the poster and album cover together.

Ancillary Tasks, Final Draft

Ancillary Tasks, Final Draft

Brief: This post shows the final draft of both our advertisement and CD cover, as well as explaining the choices we made in creating them.

Explanation and Analysis

Advertisement Draft 2

Advertisement, Draft 1

Advertisement, Draft 1

Brief: This is the first version of the advertisement that has been created digitally.

Feedback

We were told that to improve we should do the following things:

• Have the record label that represents our artists logo present on the image.
• The quotes need to have come from legitimate magazines, not labels.

Advertisement - Draft 1

This is the first draft of our advertisement which has been produced electronically. 

The use of the Red against the creams, whites and greys used in the background really makes the album name outstanding and eye catching towards the consumers.  This is impotent as consumers will read the advertisement and due to it being eye catching, it will stick with them and tn they are more likely to order the album after seeing the advert. 

The use of the large image of the main band member to the right of the advertisement is used to promote himself as well as the band. This is also supported by the smaller pictures of the other band members at the bottom of the advertisement. We have done this to promote the band in the same way we did on the front of our album cover. The consumers can also identify with the band members and may be more tempted to buy the album.   

Album Advertisement

CD Cover Editing

CD Cover Editing

Brief: This post goes through the process I used to create the CD cover using software called PhotoFiltre.

To begin construction on the front cover, a cream-to-white gradient was made in powerpoint and then imported into PhotoFiltre.

 

This gradient was put at both the top and bottom of the new image document to give the image a very slight hint of cream to avoid it being completely white. On a seperate layer, a black line was made and put in the centre of the document for use later.

 

Three layours of lines were then made, each decreasing in size and opacity, in order to give the image a feeling of depth (as well as to incorporate the refraction theme we had in mind)

Images of the band members were then put into the software. The backgrounds were removed of these images and brightness, contrast and saturation levels were altered slightly. After this was done, they were input into the main document

After these pictures were reposition correctly, the band name and album name were created using the previously decided upon font 'Century Gothic' (we decided this because it was inline with our research of font types other artists of our genre have used). The final version of the front cover is shown below:

This theme of using multiple layers of lines was also used for the coloured covers of the artists.

 

The tracks cover was made similarly to the front cover. The same cream-to-white gradient was used and similar black lines. A white box was made and then reshaped to fit the inside of the black lines inwhich the tracks would be put into. The same font for the artists name and album name was used on the back, however in a different layout.

The track names used the same font again however they were not in captials. The reason for the use of lower case here was because it made the artists seem more innocent and approachable. It is also a convention of our genre to have a very minimalistic design which is why the track timing and number were not included.

Finally, a picture of the school GoPro was taken and cropped so that only the lens was visible

Cropped version:

Advertisement Plan

This is my version of the hand drawn plan for the ancillary task.

In my advert I tried to stick to the theme of refraction as much as possible. This is shown in the advert due to the lines running throughout, similar to the album cover. I carried over the way the text was written on top of the thicker lines in the album cover, with the title above and the album name below. I also kept the colour of the text the same; having only the album name in bright red allows it to stand out more compared to the black writing. This would allow the audience to immediately link the two together as they have a strong running theme between them.

The focus point of the advert is the main image of Isaac. He is the front member of the band being the lead singer, as such I felt it would be appropriate to have him taking up the majority of the poster using rule of thirds. This would allow the consumer to recognise him throughout the bands pieces, such as in the music video and on the album cover. This also helps to sell the band members to the audience.

Advertisement (Hand drawn)

Advertisement - Hand drawn

Brief: This is a hand drawn first draft of our advertisement.

The advertisement shows the band's frontman in the largest format on the right hand side with the rest of the artists upside down on the left hand side. This is conventional of band artists as it gives the entire band a face the audience can recognise. The rest of the image is taken up with very large text in order to be eye catching and very easy to read for our audience.

This second screenshot shows the cover after we incorporated colour to the design. The colour of the word 'OPTIK' would be the same as the red that was used for the album cover and the colour of the rest of the font would be the same grey that was used in the album cover also. We placed the album name after the artist name and before the other information separate the information a bit more making it easier to read.

The design of the advertisement is very much in-line with the general theme was have created with the album cover, being optics, refraction and the like. 

We aimed to put an equal amount of information on the page as we found other artists had done in our research. This virtuous mean we strived for was to provide enough information to allow the audience to comprehend what is being advertised but not too much that will make them want to avoid reading it.

Magazine Advertisements

Magazine Advertisements

Brief: This post goes through some of the overall conventions found in band magazine advertisements, as well as providing research into advertisements of our genre.