For our own music video we decided on the genre of indie rock. Indie Rock followed many of the same conventions that almost all music videos shared, while also having unique conventions:
I found that conventionally there will be some form of dance or performance in the video, whether it be the band members or characters in the video. This makes the video more lively and helps to make it more interesting for the audience. It also creates a very positive and upbeat tone.
Bright colours - Both Setting And Costume -
The music videos that I looked at generally had very bright, vivid colours, often with white backdrops to make them stand out more. This was scene in both the artists' costumes/ instruments and other props. Like the dancing, mentioned earlier, this helps to create a positive tone and also make it more interesting for the audience as the colours draw the audience's attention.
The music videos that I looked at generally had very bright, vivid colours, often with white backdrops to make them stand out more. This was scene in both the artists' costumes/ instruments and other props. Like the dancing, mentioned earlier, this helps to create a positive tone and also make it more interesting for the audience as the colours draw the audience's attention.
Artist Costume - Smart/Casual -
The costume worn by the artists is often very casual, however it can be smartened up. In many of the videos I watched, the band members were wearing either plane t-shirts and jeans/chinos, or a plain/checkered shirt with trousers. This gave the band the image of being very laid back, and relate able to the audience as they are wearing normal clothing, compared to costumes scene in some pop videos, or some rock videos.
The costume worn by the artists is often very casual, however it can be smartened up. In many of the videos I watched, the band members were wearing either plane t-shirts and jeans/chinos, or a plain/checkered shirt with trousers. This gave the band the image of being very laid back, and relate able to the audience as they are wearing normal clothing, compared to costumes scene in some pop videos, or some rock videos.
High Key Lighting -
The high key lighting, like the bright colours and performance is used to raise the mood of the video and the audience, making it appear much more cheerful and friendly, attracting the audience in.
The high key lighting, like the bright colours and performance is used to raise the mood of the video and the audience, making it appear much more cheerful and friendly, attracting the audience in.
Fast Paced Editing -
Conventionally, the editing in the music videos was fast paced, matching the pace of the music, and cutting off the beat. This made the video look very snappy and helped to emphasise the beat of the song.
Conventionally, the editing in the music videos was fast paced, matching the pace of the music, and cutting off the beat. This made the video look very snappy and helped to emphasise the beat of the song.
Conventional Performance Of Instruments And Lip Syncing -
In almost all music videos lip syncing and performance of instruments is used. This is often coupled with direct eye contact to the audience, allowing the performer to create a connection between them and the audience giving the impression that they are singing directly to that person.
In almost all music videos lip syncing and performance of instruments is used. This is often coupled with direct eye contact to the audience, allowing the performer to create a connection between them and the audience giving the impression that they are singing directly to that person.
Mid/Longshot Of All Band Members Playing -
In almost all the vidoes I watched a mid/long shot was used of all the band members playing. They were often in the very center, with the singer standing closest to the camera, creating the impression that they were to leader, and face of the group.
In almost all the vidoes I watched a mid/long shot was used of all the band members playing. They were often in the very center, with the singer standing closest to the camera, creating the impression that they were to leader, and face of the group.
Artists Are The Main Focus -
This was shown through the editing of the video, as they will have the longest duration of shots, and also have the largest screen time. The artists are also shown to be the main focus due to their composition in the shot, as they are often in the center, making them stand out as the central part of the shot. This is due to the music video trying to sell the band members to the audience, letting them know who they are and advertising them. It also gives them a sense of importance as they stand out from all the other characters in the video.
This was shown through the editing of the video, as they will have the longest duration of shots, and also have the largest screen time. The artists are also shown to be the main focus due to their composition in the shot, as they are often in the center, making them stand out as the central part of the shot. This is due to the music video trying to sell the band members to the audience, letting them know who they are and advertising them. It also gives them a sense of importance as they stand out from all the other characters in the video.
This tracking shot shows how the singer is the most important person in this video as the camera is constantly on him. Even though there is a large amount of people in the shot, the audience's attention is on him. This is achieved due to him being in the middle of the frame, making the audience look towards him. Also when he walks behind people, it cuts to his face, keeping him in shot and showing he has the most power.
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