Conventions of a Alternative Rock Music Video

Conventions of a Alternative Rock Music Video

Close up of Main Band Member:

Typically in alternative rock genres music videos, there are a lot of close ups of the main band member. This can be done to use him as a promotion for the band, someone the audience can connect with and relate too. This could also put a personal tone to the video due to viewers seeing the artist a lot, it feels as if they are actually singing to them. 

Different shot of band member:

In alternative rock music videos, the attention isn't always on the main artist like it is in pop music videos, the band is made up of more than one person therefore the video consists of different shot types showing the band separately and together. This creates a connotation of community and unity within the band as each member is a key part of the band.












Costume:

The costumes of an alternative rock band would be very different to those of a pop artist. The typical costumes of a alternative rock band are things such as: leather jackets, dark trousers and black shoes, mainly all dark colours. These colours could be used to show an emotion or the meaning behind the song. This also allows the viewers to connect with the different band members.

Abstract Settings: 

Commonly in alternative rock music videos, some bands use quite abstract settings within their music video. This could be to reflect the meaning of the song or emphasis an emotion caused by the lyrics. This can also catch the audiences attention as the strange setting will keep the video fresh for the viewers to watch.

Narratives:

Furthermore, in some alternative music videos they follow a narrative. The story could relate to the song and the lyrics, a meaning the band are trying to portray through the video or could be something completely un-related. This can also be a key factor in capturing and keeping the audiences attention.

Low Key Lighting;

Low key lighting is commonly used in alternative rock music videos as it can help to add or emphasis to the meaning of the song through the lyrics. This is one of the most common alternative rock music video conventions and can also help the audience understand the meaning or emotion behind the song. 

Fast Paced Editing:

Alternative Rock music is generally fast paced, therefore when editing an alternative band's music video together the editing will also need to be fast paced to fit the music. Fast paced editing can also add meaning and emotion to a music video and can create the connotation of excitement and energy towards the viewers.